Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It’s an ongoing process that helps you create long-term relationships with your customers by delivering them valuable content on a regular basis. The ultimate goal of content marketing is to turn your customers into advocates or even evangelists for your business.
Content marketing has been around for a long time, but it’s become more important in recent years as Google has continued to change its algorithms, making it more difficult for businesses to get their websites ranked high in search results. In response, businesses have had to find new ways to reach their target audiences. And that’s where content marketing comes in.
With content marketing, businesses create and distribute valuable content (such as blog posts, ebooks, email newsletters, white papers, etc.) on a regular basis with the goal of attracting and retaining a clearly defined audience. The hope is that by providing this valuable information for free, people will be more likely to do business with the company down the road when they’re ready to buy.
So what exactly is considered “valuable content”? It depends on your audience and what they’re interested in. But generally speaking, it should be informative and/or entertaining while also being relevant to your business or industry. If you can accomplish all of those