Off-Page SEO is the process of optimizing a website for search engines with the goal of improving the visibility and ranking of the site. The main focus of Off-Page SEO is to build links that point back to the site, as well as create relevant content that is keyword rich and informative.
There are many different techniques that can be used in Off-Page SEO, but some of the most common include article marketing, social bookmarking, directory submission, and blog commenting. When done correctly, Off-Page SEO can dramatically improve the visibility and ranking of a website in the search engines.