Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
When executed correctly, content marketing can be an incredibly effective way to attract new leads and customers, while also building brand awareness and credibility. Additionally, it can be used to drive traffic to your website or blog, which can then lead to conversions (e.g., sales or newsletter sign-ups). And because content marketing is typically delivered through a variety of channels (e.g., blog posts, e-books, infographics, webinars, etc.), it provides an opportunity to reach your target audience where they are already spending time online.
To sum it up, the benefits of content marketing include:
-Lead generation
-Brand awareness & credibility building
-Increased web traffic
-Opportunity to convert web visitors into customers/clients