Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It’s an ongoing process that requires planning, creation, distribution, and measurement of content assets designed to help a business achieve specific marketing goals. When executed effectively, content marketing can drive conversion rates, brand awareness, website traffic, lead generation, and more.
In order to be successful with content marketing, businesses must first understand what their buyers want and need at each stage of their journey. This means creating buyer personas— fictionalized representations of your ideal customers —and mapping out the buyer’s journey from Awareness to Consideration to Decision. Once you understand your audience and what they need to know at each stage of their journey, you can create content that speaks directly to them.
The final piece of the puzzle is distribution. In order for your content to reach your target audience, you need to distribute it through channels that they are active on. This could include social media platforms like Facebook, Twitter, or LinkedIn; paid advertising; email marketing; or even PR outreach.
If you’re looking for help with your content marketing strategy or execution, Cy Marketing offers comprehensive services that can take your business to the next level. We specialize in creating high-quality blog posts, infographics, ebooks, whitepapers, case studies— really any type of content