Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It is an ongoing process that helps you market your products or services by creating informative, educational, or entertaining content such as blog posts, videos, whitepapers, webinars, or infographics. The goal is to attract customers who will eventually convert into paying customers or repeat buyers.
Content marketing should not be confused with native advertising or obtrusive marketing techniques like pop-ups and banner ads. Instead, it should be thought of as a way to build relationships with your target audience by providing them with valuable information that they can use in their everyday lives.
When done correctly, content marketing can be an extremely effective way to generate leads, build brand awareness, and drive sales.